Global Gathering has seriously stepped up their site this year with two new stage editions and a chill out area, The Bunker (and its compound) and The Global Freight Stage, designed by yours truly. The Halo Group.
Lets start with The Bunker- a brand new concept to grace the site, a bespoke structure that will house a intimate crowd of 250 revellers, lucky enough to find the secret venue. The Bunker will be hidden behind a bespoke designed container compound bright with colour and hand painted circus typography , adding to the industrial and raw theme that is being carried out across site this year (you can read more about the industrial cubism theme in the past blog) The Bunker exterior design has taken inspiration from street art from Berlin & Paris, the rustic concrete exterior give perfect canvas for our in house artists to work there magic and transform this build into an authentic secret bunker that’s just been re discovered… The interior design is all black with white neon strip’s creating geometric shapes on the floor, celling and everywhere in between. Trickery will play on everyone’s minds through colour changes, light chases and powerful lazer action. This is a truly immersive experience and the best chance to discover ‘Future Gods’ and loose your self in the Bunker!
The programming is just as exciting as the ascetics of the Bunker; this will be home to Future Gods. The music is going underground and bringing fresh, dynamic sounds from up and coming artists who’s destiny is written in the stars, … these are the future gods and this is there bunker!
The next stage we have been planning is the Global Freight Container stage, this is a two story container stack stage with a artistic design, the DJ booth is a converted container where the magic happens, the surrounding containers will have powerful projections playing some seriously cool content and The Halo Group’s production team have been busy designing the font that will spell in giant lettering THE GLOBAL FRIEGHT DEPO, it will be hard to miss and a big mistake to not check this out.
Our creative minds have gone into overdrive and we have already been cooking up plans for more stages & destinations at the almighty Global Gathering!
This year for Global Gathering 2013 The Halo Group will be in charge of all of the creative production on site and we are very excited to announce some of our plans for the event. Watch this space for future information on GlobalGathering 2013, as this is just the beginning….
In a year of significant change to the festival, GlobalGathering Group Managing Director, Gary Turner talks about the on site changes to Long Marston Airfield and the new approach to creative production at GlobalGathering 2013.
“This is an incredibly dynamic time for festivals around the world and as the first truly global dance music festival GlobalGathering will be, as ever, trail blazing in 2013.
This summer our new ‘Industrial Cubism’ look and feel production will take GlobalGathering fans’ festival participation to another level by providing a truly immersive and universal dance music experience.
Cubism arose out of the need to define and represent the modern reality that was complex and culturally diverse, with time, motion and space being experienced dynamically. This summer we will transport our festival goers into a world of expanding visions with a heightened festival experience created through an industrial and modern platform. It’s definitely going to be the most exciting and unique festival we have ever delivered and a truly unique experience for all our fans.
This year we’ve also extended the footprint of the music arena, allowing us to add two further arenas and even more of the finest artists within the electronic music sphere.
GlobalGathering has always been a pioneer for future headliners and is proud to nurture rising stars. Our fans are discerning music lovers, they know what’s what, and we’ve gone above and beyond with our talent booking this year featuring upcoming acts like Dimension, Metrik, Subb-an, Omnia and George Fitzgerald to young producers like Hucci. The diversity and quality of talent, from the first act to the headlining artist, keeps the offering fresh and unique and gives our fans the opportunity to discover even more great new music over the weekend.
The GlobalGathering team is thrilled with the changes we are making this year. From the brand new on site production never before seen at a UK dance festival as well as all the fantastic new music on offer, we’re confident GlobalGathering 2013 will be THE experience for dance music fans this year.”
Professional photographer and valued member of The Halo Group, Benjamin Eagle recently embarked on a journey he would never forget. Ben’s love for photography saw him documenting his life, travels and experiences, creating a photographic diary from a young age which showcased a passion for travelling and an interest in all cultures and characters. Ben recently flew to Ethipoia with his trusted Mimiya RZ67 and embarked on one of his more unforgettable journeys. Ben documents his travels, the fascinating tribes and the extraordinary people he met along on the way in a charity exhibition on Friday 3rd May at Babblers Bar, Stoke Newington http://www.babblejar.com/ The exhibition runs for one month and all funds raised are going to the Ethiopian Charity ‘Survival Internation’ http://www.survivalinternational.org/.
Halo’s were set by Sense Media to create a vintage 1950’s Italian themed reception for a drive through cinema event to launch the new advert for Galaxy chocolate where VIP guests were invited to watch the movie in one of our specially chosen classic 1950’s cars.
New beginnings…
This spring, The Halo Group took steps into expanding their enterprise with the investment of a new workshop space in South West London. Making the transition from the last location was no easy task; think large props and a massive structure to transport for starters, but with the dedicated members of the Halo team it was all hands on deck and the transformation was well underway as quick as a flash.
In 2012 the stats were highly impressive: 1 BILLION active monthly Facebook users, 175 MILLION tweets sent per day on Twitter, 104 MILLION visits per month to Pinterest and 4 BILLION hours of videos watched on You Tube.
Simple forms of social media strategy are becoming more extravagant, a tweet, a post or a picture is simply not enough anymore, and with so many people soaking up the world-wide web the opportunities for brands these days are endless.
It’s no wonder why the trend of interactive marketing campaigns have really taken flight in 2012/2013, exploring new ways of engaging with their audience through innovative use of social media. Brands are constantly thinking up new ways in which they can engage with their consumer whilst looking to give the power over to them, resulting in making them feel as though they are in control making all the decisions.
A few production pictures from The Last Supper Club 2012!
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The Halo Group are embarking on an exciting new project this December. Working with the young food entrepreneurs Platterform, we are bringing together delicious food and the full force of our creative agency to create an experience that merges the boundaries between dining, production and the creativity seen at festivals. We plan to lift the shroud of secrecy right here on our blog with weekly updates of our designs and build as it happens before the big launch on December 6th.
If your questions need answers then read on…..
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Only a stone’s throw away from Halo HQ’s in Battersea, we took the whole events team to the DECOREX Interior Design show in Chelsea, looking for inspiration and production ideas.
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It was during my weekly creative round ups that I happened to stumble upon this unique piece of art that you see above. The concept took me a back as taking a closer look it revealed to me the material used to produce the art was in fact Rubik’s Cubes.